About a year ago after a long writing session at Borders, I was about to leave. I walked by the magazine rack and saw an article onWIREDabout how the iPhone blew up. I began to read because my brother had given me one for Christmas when it first came out. Very generous of him. The cool thing about it was how Steve Jobs, CEO of Apple, challenged the wireless carriers. Something that none of the cell phone makers were able to do.
According to the article, the carriers dictated what features could go on a handset, how it should operate and such. But Jobs probably had a dream: phone calls from an iPod.
I also think there were several carriers and industry experts that scoffed at the idea, thinking the market for that would be small. And the Blackberry was king of smartphones at the time.
Jobs went ahead with his idea, basing the iPhone on a concept model Apple made before.
When the iPhone first came out, it was met with great fanfare. The reviews were mixed and several features were missing that were found on more mediocre cell phones. But it became a hit.
On June 19th, this past Friday, I stood in line for the newest iteration, the iPhone 3GS. News reporters, Mac fans, and Apple store employees gathered to what looked like a small scaled Star Trek convention. People came in costume, others carried old Macs while in line, customers were interviewed, employees handed out water or juice bottles for those in line. It was really cool.
So what's the point of this on a website that focuses on fantasy and individuality?
The iPhone was fantasy before it became real, and Jobs took on giants, namely the wireless carriers, and won. No one, not even RIM, makers of Crackberry (Blackberry), had changed the field as Apple did. Apple may be big, but in the scheme of things they're tiny in comparison to those they took on.
Dream big, don't listen to anyone who says you can't, and go forth with action. Isn't that what all great strories depict?